Ozone, the digital advertising business, has announced the addition of CNN’s audience to its Audience Connection Platform. As a global news organisation for more than four decades, CNN creates connections between its audiences and brands, ensuring a premium space for advertisers and a commitment to quality journalism, noted Ozone.

Digital data firm Comscore notes that CNN is visited by an average of 126 million unique users each month around the world. According to UKOM-endorsed Ipsos iris digital audience data, of the audience in the UK, almost two-thirds are affluent ABC1 readers and 64 per cent are chief income earners. Travel, culture and technology are key lifestyle interests among the majority of their audience.

In addition to joining Ozone’s advertising platform, CNN will also leverage Ozone’s suite of publisher tools, giving the publisher’s commercial operations team greater control over programmatic ad revenue.

Ozone offers a transparent and efficient solution, connecting brands with scaled, engaged audiences by way of its consolidated, audience-first media business, inventory and data. Ozone’s scaled, human connections, creative and audience capabilities deliver measurable business impact. As with all partnerships like this, Ozone will be a complementary partner to CNN’s exemplary direct commercial efforts.

Damon Reeve, CEO of Ozone, commented: “Our shared values, focus on putting audiences first and commitment to transparency, data compliance, consumer consent and championing societal good are key components of this new partnership. CNN is a journalistic powerhouse and global truth-seeking force and we’re absolutely delighted to be partnering with them. The globally recognised CNN brand, its smart, worldly audience and highly valued digital assets will bolster Ozone’s platform credentials.”

Rob Bradley, SVP Digital Revenue, Strategy & Operations, CNN International Commercial, added: “Our mission, to inform, engage and empower the world, closely aligns with Ozone’s own high standards to partner with audience-first media businesses who inspire, inform and entertain online users around the world. We’ve admired what Ozone’s built over the past few years, they are authentic in their mission to help fund and support the world’s best journalism through its strategic positioning, cutting-edge ad tech that meet and exceeds advertiser’s needs. This partnership further strengthens Ozone’s position in market and enables brands to now access CNN’s highly engaged and powerful audience via a new route. We’re excited about the potential this new partnership offers, that perfectly complements our unrivalled branded and sponsored content led direct business.”

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