Nielsen has announced the addition of Connected TV (CTV) coverage into its Ad Intel product in the UK. Nielsen says the move it “to offer a more comprehensive view of CTV ad spending, and delivering on its commitment to provide deeper insights into the CTV advertising landscape”.

Adding CTV coverage to Ad Intel, Nielsen’s source of advertising intelligence, allows marketers and advertisers to understand the media landscape so they can effectively plan campaigns. This enhancement enables ad spend to be tracked across all major streaming platforms, alongside linear TV, digital, and other media types already available. This helps clients to understand a complete cross-platform view of their competitors’ media strategies, giving greater visibility into where they are investing, and how ad spend is shifting between linear TV, CTV, and other digital channels. Clients can then make more informed decisions regarding how CTV fits into the broader media mix.

This enhancement, which will be available in September, will unlock insight into advertising across CTV. It will provide a comprehensive view of UK CTV ad spend across major platforms including All 4, Prime Video, Disney+, ITVX, My5, Netflix, Now, Freeview, Sky (sky stream), Tubi, and U amongst others. This addition is also part of Nielsen’s ongoing strategic investments in its Ad Intel product to improve and enhance digital coverage.

Inam Mahmood, General Manager, EMEA, Nielsen, commented: “Marketers today grapple with a fragmented media landscape, struggling to allocate ad spend effectively and cut through the noise. Our Annual Marketing Report underscores this challenge, revealing that 56 per cent of global marketers intend to increase their CTV spending in 2025 – a clear indicator of the channel’s rising prominence. By integrating CTV coverage into our Ad Intel product, we’re equipping clients with the most comprehensive advertising intelligence available. This empowers advertisers, agencies, publishers, and broadcasters to make smarter decisions, optimise their media strategies, benchmark performance, and significantly improve their ROI. The UK launch is a pivotal moment as we continue to roll out this capability across the EMEA region.”

Other posts by :

1. SES announces €0.25c dividend
2. Russia “blinding and destroying” German satellites
3. Bank: AST, Starlink, Kuiper targeting $200bn market
4. Rivada: Is no news good news?
5. SES celebrates Intelsat acquisition
6. Pakistan halts broadband direct-from satellite
7. India stymies Starlink launch
8. Starlink, AST SpaceMobile race for cellular consumers
9. Trouble ahoy for foreign D2D satellites over India?

Categories: Advertising, Articles, Broadcast, Connected TV, Services

Tags: advertising, nielsen, UK