Insta360 joins Movistar Team as official action camera partner
June 10, 2025
Movistar Team will use Insta360 cameras to provide fans with behind-the-scenes footage and enrich their audiovisual storytelling across digital platforms.
“We are very excited about this new phase with Insta360,” says Juan Pablo Molinero, CMO of Movistar Team. “We believe technology is key to bringing cycling closer to the public, and with Insta360, we can showcase our sport from a completely new and thrilling perspective.”
From Insta360, Marketing VP Max Richter adds, “Movistar Team represents the pinnacle of international cycling, and we are delighted to join forces with them. Our technology is designed to tell unique stories, and what better stage than the grand tours and classics of the world calendar to demonstrate that.”
The agreement includes the integration of products such as the panoramic camera X5, action camera Ace Pro 2 and tiny camera GO 3S, as well as customized applications to capture dynamic Movistar content.
The premium members of the Movistar Team Cycling Club will also benefit from exclusive Insta360 discounts and promotions.
With this move, Movistar Team underscores its commitment to being at the forefront of technological innovation and digital engagement in the world of cycling.
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