Fubo, the sports-first live TV streaming platform, has launched a dedicated Women’s Sports Zone, with custom branded activations for advertisers.

The hub, created in response to the growing demand for women’s sports, is a highly-visible, user-friendly content experience designed for seamless discoverability and engagement.

Audiences can navigate to the Women’s Sports Zone by selecting the content carousel prominently located on Fubo’s home screen navigation.

Immediately available to advertisers, the Women’s Sports Zone is fully sponsorable providing brands 100 per cent share of voice and the ability to create an immersive brand experience. Brands can align with the hub via custom pause ads, interactive trivia activations, homepage sponsorships, branded content, feature logo placements, banners and themed design elements such as backgrounds, titles and subheads.

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Tags: advertising, fubo, Sport, womens