OSN selects Magnite
May 12, 2025
OSN, the network for premium entertainment in the MENA region, announced that it has selected Magnite, the independent sell-side advertising company, to power its Advanced TV, addressable advertising across OSN’s STB linear broadcast and VoD inventory for the first time. The Magnite SpringServe video platform’s ad server will manage the delivery of this high-value advertising format to OSN set-top boxes across the region.
OSN’s platform attracts highly engaged, brand-conscious audiences and delivers brand experiences aligned with its premium content. Opening up access to OSNtv’s linear and VoD inventory enables advertisers to reach audiences with greater precision through the measurability of personalized campaigns. Magnite’s SpringServe is enabling OSN with the tools to more seamlessly manage and distribute targeted ads that were previously only available in digital environments. This unlocks access to OSN’s highly sought-after direct-to-home households who are historically harder to reach on free-to-air TV or free streaming platforms.
“As the digital landscape evolves in MENA, buyers are increasingly focused on solutions to drive campaign efficiency,” said Hamid Davari, Director – Ad Sales at OSN. “With our differentiated STB a mainstay in our overall strategy, it was important to us to find a partner who could help us meet the unique needs of buyers in this market and unlock the value of this inventory. Magnite stood out not only because of the caliber of their technology but also for their collaborative and solutions-oriented approach to meeting our business needs. We look forward to working with them to deliver more impactful and data-driven advertising experiences.”
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