Pro-copyright consumer education body The Industry Trust for IP Awareness’s ‘Moments Worth Paying For’ campaign is presenting an exclusive message with How To Train Your Dragon lead cast members Nico Parker, Mason Thames and Gerard Butler encouraging audiences to experience the sweeping landscapes and action-packed adventures on the big screen and support their local cinema.

“We’re delighted to be partnering with the Industry Trust to celebrate the cinema release of How to Train Your Dragon,” declared Kezia Williams, Managing Director, Universal Pictures UK & Eire. “This stunning live-action reimagining of the iconic DreamWorks Animation franchise brings to life the spectacular world and beloved characters of Hiccup, Toothless and friends in a way that truly demands to be seen on the big screen. We’re thrilled that the film’s fantastic cast is helping to amplify the message, inspiring UK & Irish audiences to experience the full wonder of this story in cinemas.”

“It’s great to see How To Train Your Dragon soar into cinemas in the latest Moments Worth Paying For campaign, reminding audiences across the UK and Ireland that nothing brings us together like the big screen,” added Liz Bales, Chief Executive at British Association for Screen Entertainment and The Industry Trust for IP Awareness. “With an incredible cast delivering such a key message, the campaign powerfully highlights the magic of enjoying these amazing adventures at your local cinema. Thank you to Universal Pictures for their support in making this campaign possible, and to DCM, Pearl & Dean UK and Ireland, and members of the UK Cinema Association for their continued support and dedication to the big screen experience.”

How To Train Your Dragon is released in UK and Irish cinemas on June 9th 2025

Other posts by :

1. Bank excited by C-band prospects
2. Bank: “More headwinds ahead for Eutelsat”
3. BT, Avanti in legal spat
4. SpaceRISE: “IRIS² moves to next phase”
5. EchoStar in trouble with FCC
6. Abu Dhabi clamps down on satellite TV users
7. Japan’s D2C options come to a head
8. Saudis seek growth in space
9. Bank: Eutelsat “Underperform and unattractive”

Categories: Articles, Business, Content, Piracy, Policy, Regulation, Rights

Tags: Gerard Butler, How to Train Your Dragon, Mason Thames, Moments Worth Paying For, Nico Parker, The Industry Trust for IP Awareness