Israel: EuroLeague, Sports Channel extend rights deal
April 17, 2025
Euroleague Basketball and the Sports Channel have officially announced the extension of their long-standing media rights partnership, securing exclusive broadcasting rights for the EuroLeague in Israel for an additional six years, through the 2030–31 season.
The renewed agreement, secured by Euroleague Basketball’s strategic partner IMG, began in 2016. As part of the latest deal, the Sports Channel will continue to broadcast all EuroLeague games live, including the high-stakes Play-In Showdown, Playoffs, and the Final Four.
“We are thrilled to renew our ongoing collaboration with the Sports Channel for the next six years,” said Paulius Motiejunas, CEO of Euroleague Basketball. “Israel is a traditional basketball market with an outstanding and loyal fanbase that deserves the best possible coverage of EuroLeague action. Since 2016, the Sports Channel has consistently delivered a world-class broadcast product—and we look forward to continuing this partnership through 2031.”
The extended agreement ensures Israeli fans will continue to enjoy top level coverage of Maccabi Playtika Tel Aviv and 2025 EuroCup Champion Hapoel Shlomo Tel Aviv as they compete against Europe’s elite, including Real Madrid, FC Barcelona, FC Bayern Munich, Olympiacos Piraeus, and Panathinaikos AKTOR Athens.
Tomer Tourgeman, CEO of the Sports Channel, added: “The EuroLeague, the biggest and most important basketball competition in Europe, is also a weekly cultural event that connects audiences, cultures, and generations of fans. We are proud to continue leading the league’s broadcasts in Israel and thank the EuroLeague management for their continued trust. We will keep investing, innovating, and exciting, closely following the Israeli teams and proudly bringing every game of this competition to every home in Israel.”
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