ITV advances partnership with Unified Streaming
April 15, 2025
ITV is expanding its tech collaboration with Unified Streaming, the Amsterdam-headquartered video delivery software company.
New projects in ITV’s pipeline, developed in tandem with Unified Streaming, will serve to bolster ITV’s tech evolution and refinement, and help the broadcaster provide an even more enjoyable viewing experience for ITV viewers.
Unified Streaming technology facilitates the delivery of video for ITV’s demanding live and video-on-demand workflows. In diverse ways, ITV streams content not only throughout the U.K., but to audiences worldwide, too.
The two companies began working together in 2018. In December 2024, ITVX set new records in Britain in terms of growth of viewer hours, outpacing others as Britain’s fastest growing major streaming platform.
“ITV has had Unified Streaming at the heart of our digital streaming products for many years, and we are excited to be deepening our relationship at this time as we grow and innovate in our technology stack. Knowing that ITVX is using cutting-edge technology is key to having confidence that our platform can serve the millions of concurrent viewers we stream to during moments of national and international significance,” said Mark Ison, Director of Engineering, ITV.
“At Unified Streaming, our collaborations thrive on a shared commitment to delivering audiences the best possible viewing experience. As ITV continues to grow, we’re proud to support them with reliable and scalable solutions that help drive their success. We’re dedicated to providing ITV cutting-edge streaming technology that ensures a seamless experience for their customers around the world,” added Arjen Wagenaar, Unified Streaming’s CTO.
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