3 Screen Solutions (3SS), a provider of software solutions for set-top boxes (STB), smart TV, multiscreen and in-vehicle entertainment, has announced the appointment of James Twitchett as 3SS Head of Product.

In this newly created position, effective immediately, Twitchett will lead the company’s product strategy and roadmap. He will guide 3SS’ product vision, development, and growth, focusing on delivering cohesive, product and brand experiences across every stage of the customer journey. Twitchett will shape 3SS’ entertainment ecosystem, embracing pay-TV/telco and automotive segments. He will also spearhead the integration of AI across the company’s products.

Prior to joining 3SS, Twitchett worked with OTT solutions provider Deltatre for six years. He joined the company in 2018 as Product Programme Manager. He transformed the company’s workflows and productisation strategy in his subsequent position of Director of Product Operations, Digital Streaming. Appointed Director of Product Management in 2019, he managed product strategy and operations for the company, recently enlarged through acquisition.

In 2013, Twitchett joined BT as Project Manager, and had several promotions during his five years there. Reaching the senior position of Programme Manager, he drove technology and distribution strategy for BT Sport, the UK telco’s flagship sports TV service. He also oversaw the introduction of Dynamic Ad Insertion (DAI) on the BT Sport service. He collaborated with major UK operators Virgin, EE, BT TV, Sky and Plusnet on the BT Sport Box Office pay-per-view offering, crafting the user experience always with viewers in mind.

“I am so excited to join 3SS, a pioneering technology innovator that has redefined what people can expect from their entertainment user experience,” said Twitchett. “I really look forward to working with service providers, both operators and those in the automotive space, and help deliver transformative services to consumers. “I look forward to building on my knowledge and understanding from the TV and entertainment space, working with my 3SS colleagues to devise and deploy product-led business strategies, and also to opening new horizons for advanced entertainment in vehicles.”

“James has a demonstrable depth of experience in delivering world class services to consumers,” added Pierre Donath, CPO & CMO at 3SS. “With his proven commercial and technological expertise, and track record in product development and marketing, as well as his abiding commitment to delivering superior viewing experiences, we’re delighted to welcome James to the 3SS team.”

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Tags: 3ss, bt, Deltatre