DAZN, Audi bring live sports to in-car entertainment
March 12, 2025
DAZN, the sports streaming platform has partnered with Audi to allows sports fans to experience live sport while travelling in their cars.
From this March, DAZN will be available directly in vehicles for the first time when Audi becomes the first car manufacturer to make DAZN sports streaming available in all its latest generation of cars in the Audi Application Store. The app can be accessed in new Audi models A5, Q5, A6, A6 e-tron and Q6 e-tron, in markets where DAZN and the Audi Application Store are available.
The DAZN App has been optimised for use in the car. Users in Germany can watch the UEFA Champions League, the FIFA Club World Cup 2025, US sport with the NFL Game Pass, the best women’s football with the Frauen-Bundesliga and the UEFA Women’s Champions League, live on DAZN in-car. From the 2025/26 season, the Bundesliga, including the Saturday simulcast and all live matches on Sundays, will also be available as in-car entertainment on DAZN in DACH markets. Fans will also be able to access all highlights, on-demand content and documentaries.
The DAZN App is integrated into Audi’s digital ecosystem in collaboration with CARIAD, Volkswagen Group’s software company. The app was optimised for use in vehicles. In the long term, DAZN content will also be accessible in vehicles of other Volkswagen Group brands. Among other things, the teams sponsored by Audi, such as the men’s and women’s teams of FC Bayern Munich will then also be available to watch on DAZN.
Alice Mascia, CEO DACH at DAZN, said: “DAZN has been a leading and driving force for innovation in the global sports industry since our launch in 2016. We enable sports fans to watch their favourite sport live wherever they want. Thanks to the development of mobility, the demand for in-car entertainment is also playing an increasingly important role for sports fans worldwide. For this reason, we are delighted to be working with Audi to pioneer this area and bring DAZN into cars with the best live sport. The promising cooperation with the Volkswagen Group and CARIAD represents a further step in our mission to be the ultimate destination for all sports fans.”
The launch represents the next milestone on DAZN’s journey to create a single destination for sports fans and makes DAZN’s sports content available to all fans in the car for the first time. DAZN has also recently integrated its merchandise and betting offering into the app, taken its first steps in the ticketing and hospitality space, and provided fans with FanZone – an interactive tool which they can use to communicate with other viewers in the style of a watch party; message about players; exchange opinions, emojis and stickers; and comment on match events.
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