datafuelX receives patent for precisionX
March 12, 2025
datafuelX, a specialist in analytics and technology for multi-currency, cross-platform solutions, has been granted a U.S patent for the proprietary technology behind its reach and frequency tool, precisionX. The patented technology powers exposure models of linear audiences, enabling the convergence of traditionally siloed channels, including linear, addressable and digital.
“Today, the lack of control over linear and CTV reach and frequency results in wasted impressions among consumers receiving excessive ad exposure. This is driven by an increasingly fragmented viewership landscape and distinct ad delivery systems, preventing a holistic view of consumers and posing challenges for both buyers and sellers,” said Howard Shimmel, Head of Strategy and Board Member at datafuelX. “With precisionX, we can enable publishers to deliver an integrated cross-platform campaign, providing true cross-platform reach and frequency currency management, and more targeted, effective campaigns with far less waste.”
By modeling individual viewership characteristics and incorporating real-time ad exposure data, precisionX dynamically exports consumer ID files grouped by exposure levels for more precise targeting beyond linear spend. Powered by predictive analytics and individual-level forecasts, the data-agnostic model serves as the convergence activation tool for video advertising, providing the holistic view of the consumer sought after by the industry.
“datafuelX’s patented platform marks a major step forward in cross-platform audience activation,” said Jo Kinsella, Global President and COO at XR Extreme Reach, and datafuelX Board Member. “This innovation empowers datafuelX to deliver faster, more accurate insights, giving them a distinct competitive edge in the industry and positioning them as a leader in intelligent, large-scale data analytics that drives meaningful outcomes for clients.”
Other posts by :
- Oman’s Spaceport ready for fast-track launches
- Bank uplifts RocketLab
- AST SpaceMobile’s BlueBird/FM1 en route to India
- D2D satellite battle hots up
- Eutelsat share price rockets
- AST SpaceMobile recovers after Verizon agreement
- Bank has mixed messages for AST SpaceMobile
- EchoStar clears key regulatory hurdles for Starlink deal
- Starlinks falling to Earth every day