Fabric, a specialist in data and operations solutions for the entertainment industry, has acquired BB Media, a data science and market research company. Fabric said the move marks a significant milestone in its mission to provide “the most complete, connected and actionable data ecosystem” for the media and entertainment industry.

By integrating BB Media’s deep expertise in audience analytics and market intelligence, Fabric says it is further enhancing its ability to empower customers with the data they need to make informed, strategic decisions.

“This acquisition aligns perfectly with our vision to create a seamless data ecosystem that evolves with our customers’ needs,” commented Rob Delf, CEO of Fabric. “With BB Media joining the Fabric family, we are expanding our capabilities to ensure media companies have access to the most comprehensive and actionable data available.”

Tom Gennari, CEO of BB Media, added: “For nearly four decades, BB Media has been at the forefront of media intelligence, helping clients navigate an ever-evolving industry with comprehensive data and insights. In Fabric, we have found the perfect partner that embodies the partnership values our customers have come to expect. This union will allow us to deliver even more powerful insights and solutions to the media industry. BB Media’s extensive global research and data analysis will continue under Fabric’s leadership, ensuring customers maintain the same level of detail and reliability they have trusted for years. Together, Fabric and BB Media are building the most powerful media intelligence and content data ecosystem available.”

Financial terms were not disclosed.

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Tags: BB MEDIA, fabric