Following the launch of its ad-supported plan in Denmark, France, Germany, Italy, Norway, Spain, Sweden, Switzerland and the UK in 2023, Disney+ will expand its offerings to Finland, the Netherlands and Portugal this October. Deborah Armstrong, SVP & GM Media Networks and Advertising EMEA, commented: “The strong momentum of our ad-supported plan, following its launch […]
Two in three (66 per cent) TV viewers in the US are using free, ad-supported streaming TV (FAST) platforms in a typical month, according to Horowitz Research’s annual report, State of Media, Entertainment, and Tech: Viewing Behaviours 2024. Tubi, Pluto TV, Freevee, YouTube and Roku are the top-used FAST networks by consumers surveyed in the […]
A study from WARC, specialists in marketing effectiveness, has found that global advertising spend is on course to grow 10.5 per cent in 2024 to a total of $1.07 trillion (€0.96tn) – the best performance in six years if the post-Covid recovery of 2021 (+27.9 per cent year-on-year) is disregarded. Ad spend growth is also […]
DirecTV Advertising, a specialist in addressable TV solutions, and Publicis Media, the media division of Publicis Groupe, has released a study titled Premium, Defined: Long-Form Content Drives Ad Success. The joint study was fielded by Vital Findings in May 2024 and uncovers consumers’ definition of premium content and their sentiment towards the ads that appear […]
Mediaocean, the mission-critical platform for omnichannel advertising, has released the findings from its 2024 H2 Market Report. This sixth edition of Mediaocean’s bi-annual report series presents the largest pool of respondents to date, with responses from over 1,200 marketing professionals. The insights reflect key consumer and technology trends shaping the advertising landscape for the remainder […]
Polish telco Play is now offering the full SkyShowtime service to its customers in Poland, providing a range of entertainment in one place. Play customers will have the opportunity to subscribe to SkyShowtime’s Standard Plus plan (without ads). Additionally, Play will provide customers with access to two new linear channels – SkyShowtime 1 and SkyShowtime […]
With a year to go until England kick off the opening match in the Women’s Rugby World Cup 2025, BBC Sport has announced an exclusive UK rights deal with World Rugby for live coverage in England. BBC Sport will broadcast coverage of the tournament across linear channels, with every match also available to watch live […]
An anticipated spike in Power Users of 1TB or more of broadband data and a disconnect in the traditional relationship between provisioned speeds and data consumption are creating new challenges for operators, according to the latest edition of the OpenVault Broadband Insights (OVBI) report from OpenVault, a source of solutions and data-driven insights for the […]
IBC2024 has unveiled a host of new show features and speaking sessions to showcase real-world artificial intelligence (AI) advances across the IBC Conference, the IBC Accelerator Media Innovation Programme and the show itself, including the new AI Tech Zone, powered by EBU. AI innovators and media and entertainment (M&E) companies will be able to learn, […]
Copyright protection body FACT and Crimestoppers have teamed up to launch a new campaign across Ireland, encouraging the public to share information about illegal streaming activities in their communities. Running over six weeks on Facebook and Instagram, the campaign aims to gather intelligence on individuals or groups involved in advertising or selling illegal streaming subscriptions, […]