Analyst: Masha and the Bear “a global sensation”
November 12, 2024
Parrot Analytics, a specialist in entertainment demand data, has unveiled insights into the popularity of children’s content worldwide, spotlighting the enduring appeal of the Masha and the Bear series.
“Masha and the Bear is an indisputable global sensation, capturing the hearts of children and families everywhere,” said Alex Cameron, Director, EMEA at Parrot Analytics. “With our industry-defining data and capabilities, we look forward to working with Animaccord and getting Masha in front of even more audiences around the world.”
“The comprehensive analytics from Parrot Analytics offer us valuable insights into the global performance of our show, not just within children’s categories but across all TV content,” said Claus Tomming, CEO at Animaccord, owner of the Masha and the Bear licence. “This data-driven approach supports our strategic discussions with existing and potential licensing partners, highlighting Masha and the Bear as a top competitor on the global stage.”
Masha and the Bear has peaked as Top-10 most in-demand overall show in the world in 2024. It has been the number two global children’s show for the entirety of the 2020s, ahead of Paw Patrol and Peppa Pig and trailing only Spongebob Squarepants. Masha and the Bear has maintained an average global demand placing it in the top 0.2 per cent of all series across all platforms over that time.
Masha and the Bear consistently ranks among the most in-demand children’s animated shows globally according to Parrot Analytics’ global audience demand measurement.
Other posts by :
- Lynk Global requests “experimental” satellite access
- Safran Space links laser direct to satellite
- SpaceX fearful of AST SpaceMobile’s potential?
- Equatys wants 2,800 new satellites
- FCC eyes freeing up Weird Space Stuff spectrum
- SES happy with releasing 160MHz of spectrum for 5G
- Inmarsat “likely to win appeal” over Ligado/AST action
- FCC seeks fair play over foreign satellite access
- Bank raises RocketLab target price