Advanced Television

Moonbug launches Blippi & Friends channel in MENA

October 30, 2024

By Nik Roseveare

Moonbug Entertainment, a subsidiary of Candle Media, has announced a deal with Yango Play to bring its Blippi & Friends channel to the Middle East and North Africa. Named after Moonbug’s popular, live-action preschool brand, Blippi, Blippi & Friends is a 24/7 channel catering to children ages 4-8 and includes a daily segment for younger preschoolers.

Yango Play integrates video streaming, personalised music, and interactive mini-games into one platform. Featuring the bilingual AI assistant Yasmina and innovative interactive games, Yango Play delivers a culturally tailored entertainment experience.

Moonbug launched the channel earlier this year to coincide with Blippi’s 10th anniversary. This deal marks the company’s latest partnership for Blippi & Friends. In September, the company launched its first Blippi & Friends channel in Asia through a deal with Astro in Malaysia.

The Blippi & Friends channel features a lineup of shows from the Blippi universe, including Blippi Visits, Blippi Draws, Meekah, Blippi Specials and Blippi Wonders. Other favourites include Oddbods, Supa Strikas, Insectibles, T-Rex, Mia’s Magic Playground and Antiks. The daily segment designed for younger preschoolers showcases popular shows such as CoComelon, Little Angel, Arpo and others, encouraging co-viewing among families.

“Our channels are crafted to seamlessly integrate into daily family life, providing children with opportunities to learn and grow through play. This focus on engagement is a key reason why Moonbug’s channels continue to see year-over-year growth for our partners,” commented Nicolas Eglau, managing director for EMEA, APAC & Global Distribution at Moonbug Entertainment. “We’re delighted to bring the new Blippi & Friends channel to Yango Play subscribers, and we look forward to expanding this innovative 24/7 Blippi experience to more platforms globally.”

Blippi & Friends is now available in over 35 countries across EMEA and APAC such as Malaysia, Indonesia, Saudi Arabia, UAE, Bahrain, Egypt, Iraq, Jordan, Kuwait, Morocco and Oman among others.

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