beIN Sports extends NBA rights in MENA
October 1, 2024
The renewal builds on beIN and the NBA’s 17-year collaboration. beIN has held the rights to the NBA in MENA since 2008.
Mohammad Al-Subaie, CEO of beIN MENA, commented: “On the eve of the NBA’s return to the Middle East, we are proud to renew our broadcast partnership for another season. Our long-standing relationship with the NBA reflects our commitment to delivering the best global sports content to our subscribers, ensuring beIN Sports remains the go-to destination for the millions of basketball fans in the MENA region.”
“There is incredible momentum around basketball and the NBA in the Middle East and North Africa,” said NBA Europe and Middle East Vice President, Global Media Distribution, Elsa Memmi. “beIN MENA will continue to provide comprehensive coverage of the NBA and our marquee events for our growing fanbase in the region, starting with the games in Abu Dhabi this week featuring the Boston Celtics and the Denver Nuggets, which mark the first time that the previous two NBA champions will go head-to-head in an NBA Global Game.”
beIN Sports will broadcast games in Arabic, English and French, including the upcoming preseason games between the 18-time NBA champion Boston Celtics and the 2023 NBA champion Denver Nuggets on October 4th and 6th in Abu Dhabi.
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