A+E Networks EMEA has announced the refresh of its true crime brand Crime+Investigation across the UK.

To further build its authenticity in the factual entertainment arena, the brand has undergone a refresh which encompasses new design concepts labelled as ‘expressions; created by Agency ZAG.  These visual expressions are an aesthetic approach created to highlight varied aspects of an investigation. Some are analogue and retro so looking at human behaviour, while others are more digital and modern such as scanning crimes scenes, tracing evidence, and interacting with culprit/perpetrator. All these expressions are tied together with + symbol as a unifying element.

The new design elements continue the previous brand story of inviting viewers to take part in the investigation, if not lead the case as an armchair detective with an awakened drive for justice and thirst for the truth. The stories are not linear, but they have clues and threads that connect them together, and the CI community doesn’t rest until they can take part and be immersed in the investigation.

Kenny Reynolds, VP of Creative at A+E Networks EMEA, commented: “With the rise in true crime TV brands, as the original, we felt it was time to give our brand a refresh. Research showed the brand is well loved and we’ve created a new look which takes our audience deeper into the investigation with a unique series of design expressions”.

The channel’s new look is part of a global refresh that started in the UK, with the launch of new series, Crimes That Shook Britain with Dermot Murnaghan premiering on September 16th. The new look will roll out internationally reaching EMEA in the autumn.

Anu Shah, CEO of Creative Growth Consultancy ZAG, added: ‘’Working on the Crime + Investigation’s brand refresh has been an immense pleasure for Zag. It has been great to see a true pioneer in the space recognise the need to move things forward, and to do so in such a collaborative way. It enabled us to explore creative routes that celebrate the heritage while cutting through again in a time when so many competitors attempt to catch up with CI”.

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Tags: A+E Networks, emea