Ad-funded streaming subscriptions (HV0D), continue to grow in Sweden. Currently, close to 400,000 households have chosen to acquire at least one streaming service that is partly financed by advertising. Even though HVoD is a relatively new concept, growth has been strong during the year. Since the beginning of 2024, Mediavision reports a growth of 40 per cent.

“Times have been financially challenging for Swedish households in recent years, which partly explains the diminishing growth for TV streaming subscriptions,” commented Marie Nilsson, CEO at Mediavision. “It is probably one of the reasons why many people appreciate the lower prices that advertising services offer.”

“This development also means a redistribution in the streaming market as a whole,” continued Nilsson. “In order to compensate for the lower prices, both advertising revenue and an increased number of subscribers are required. Today, several of the largest actors in Sweden offer HVoD, and Viaplay is the latest to launch such a subscription. Four out of the five largest streaming services now have HVoD as an option, and there are strong indications that more actors will follow.”

“TV advertising is something that most people are used to, so it is not surprising that streaming services also seek advertising revenue. This becomes especially important as the costs of content production and sports rights rise sharply. For the streaming market to continue to develop, greater revenues are required,” Nilsson concluded.

Other posts by :

1. SES announces €0.25c dividend
2. Russia “blinding and destroying” German satellites
3. Bank: AST, Starlink, Kuiper targeting $200bn market
4. Rivada: Is no news good news?
5. SES celebrates Intelsat acquisition
6. Pakistan halts broadband direct-from satellite
7. India stymies Starlink launch
8. Starlink, AST SpaceMobile race for cellular consumers
9. Trouble ahoy for foreign D2D satellites over India?

Categories: Advertising, Articles, Broadcast, VOD

Tags: advertising, mediavision, sweden, vod