Tastemade promotes Payne to CFO
June 26, 2024
Independent media company Tastemade has announced the promotion of Elvina Payne to the role of Chief Financial Officer (CFO).
“Elvina has played a key role in shaping Tastemade’s financial strategy since she joined the team in 2016,” said Tastemade’s Co-Founder & CEO Larry Fitzgibbon. “I’m confident that her experience as an operational leader and her unwavering commitment to financial excellence will enable us to accelerate our growth and achieve even greater success.”
In this role, Payne will spearhead the company’s financial strategy, planning, and operations, leading a dynamic team responsible for strategic financial planning, reporting, and accounting.
“I am thrilled to step into this new role at Tastemade, a brand renowned for its authentic storytelling and fresh approach to lifestyle content,” said Payne. “I look forward to harnessing the collective creativity and passion of our team to drive financial success and further fuel our mission. Together, we will leverage our strengths, embrace new opportunities, and shape Tastemade’s future.”
Since joining in 2016 as Global Corporate Controller, Payne has played an important role in Tastemade’s global financial strategy, helping to shape the very foundation of the company. Her notable achievements include implementing the company’s accounting and financial planning ERP systems, supporting capital raises and corporate development, managing banking and investor relationships, and scaling the team and financial operations globally.
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