PlayBox Technology, a provider of ad serving solutions for the digital video industry, has released a white paper comparing the benefits of VAST and SCTE, two popular ad serving technologies.

“VAST and SCTE are two very different technologies, and the best choice for your business will depend on your specific needs,” said Phillip Neighbour, COO of PlayBox Technology. “Our white paper provides an in-depth comparison of the two technologies, so you can make an informed decision.”

VAST is a more traditional ad serving technology that is widely supported by ad networks and publishers. It can be used to serve ads in a variety of formats, including linear, non-linear, and interactive. VAST ads can be targeted to specific audiences based on demographics, interests, and behaviors.

SCTE is a newer technology that offers more flexibility and control over ad delivery. SCTE ads can be triggered by specific events within a video stream, such as a

commercial break or a specific scene. SCTE ads can be used to deliver targeted messages to viewers based on their viewing behavior.

The white paper from PlayBox Technology provides an in-depth comparison of VAST and SCTE, including the following topics:

· What is VAST?

· What is SCTE?

· How do VAST and SCTE compare?

· Which technology is right for my business?

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Categories: Press Releases

Tags: playbox, SCTE