Kantar has announced that Netflix has signed-up as a subscriber to the audience measurement data service in Brazil. From January 2023, Netflix will have access to a cross-platform view of its performance alongside linear and on-demand networks and platforms.  
  
“It has never been more important for media companies to seek a single view of their audience in order to unlock sustained growth.” says Antonio Wanderley, CEO of Latin America, Spain, APAC & Africa, Media Division at Kantar.  “Netflix’s decision to join our service further strengthens our industry-accepted audience measurement.”   
 
“As viewing habits change, we’re supportive of Kantar’s efforts to deliver cross-platform measurement that improves our understanding of audience behaviours, and we’re excited about the opportunity to grow our share and entertain more members with must-watch shows and films,” said Pablo Perez De Rosso, Netflix Vice President, Strategy, Planning & Analysis. 
 
This announcement is the latest development in Kantar’s commitment to measure and report all viewing on all platforms, delivering a single, people-based measure of media consumption, performance, and value.

Other posts by :

1. Bank: AST SpaceMobile will orbit 356 satellites by 2030
2. SpaceX launches 600th rocket
3. Starlink: 10m customers and counting
4. SES predicts end of ‘big’ Geo satellites
5. Amazon Leo gets approval for 4,504 extra satellites
6. SpaceX gets a portion of India
7. TerreStar wants to build LEO network
8. Musk: “No Starlink phone”
9. Russia accused of eavesdropping on satellites

Categories: Articles, Services

Tags: brazil, Kantar, netflix