Silvio Berlusconi has launched a €780 million bid to become the 100 per cent owner of Mediaset Spain.

MFE-MediaForEurope, the Berlusconi-controlled group, will pay up to €5.613 per share, taking 44 per cent as the other 56 per cent is already under its control. The group will pay €258 million in cash and 624 new shares will be issued to finance the operation.

With the deal, Berlusconi aims to become more competitive in a market crowded with streaming services such as Netflix, Prime Video and HBO Max competing fiercely with traditional broadcasters.

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Tags: Amazon, Berlusconi, HBO, mediaset, MFE, netflix, spain