rlaxx TV, the European-based free ad-supported streaming service, has announced a partnership with Publica, a connected TV ad platform.

Working with Publica enables rlaxx TV to provide its advertisers with ad break controls and the ability to reach a wide audience with high-quality, TV-like ad experiences when streaming.

“We’re excited to collaborate with rlaxx TV, delivering premium content to their growing audiences in EMEA and beyond. Through this strategic partnership, rlaxx TV can access the ad decisioning technology required to grow their global CTV advertising revenue, empower advertisers with additional controls, and improve the streaming experience for their audiences,” said Ben Antier, Co-Founder and CEO, Publica.

“We are thrilled to work with Publica as a strong ad serving partner. Now, we can assure SSPs have a seamless connection to our premium CTV inventory and increase our yields,” added Ronny Lutzi, CEO and founder, rlaxx TV.

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Categories: Advertising, Articles, Connected TV

Tags: advertising, connected TV, emea, Publica, rlaxx TV