Team Whistle, a US entertainment and sports media company, has shared data on Gen Z and Millennial streaming preferences from Whistle Wise, the company’s proprietary research and analytics service.

While streaming giants such as Netflix, HBO Max, Hulu and Disney+ fight for the dollars of young viewers in the US, 75 per cent of 13-16 year olds are spending more time with lesser-known free connected TV options.

Key findings include:

• Biggest YoY gainers amongst 13 to 36-year-olds in the study were Xumo (+25 per cent), Stirr (+22 per cent), Tubi (+19 per cent) and Samsung TV Plus (+17 per cent)
• 85 per cent of respondents turn to streaming platforms to find content they can’t find on other platforms / switch across streaming services to find the content they’re looking for
• 81 per cent usually watch content on streaming platforms in the background while doing other things

Other posts by :

1. SES announces €0.25c dividend
2. Russia “blinding and destroying” German satellites
3. Bank: AST, Starlink, Kuiper targeting $200bn market
4. Rivada: Is no news good news?
5. SES celebrates Intelsat acquisition
6. Pakistan halts broadband direct-from satellite
7. India stymies Starlink launch
8. Starlink, AST SpaceMobile race for cellular consumers
9. Trouble ahoy for foreign D2D satellites over India?

Categories: Articles, Consumer Behaviour, Research, VOD

Tags: Disney, Hulu, netflix, STIRR, Tubi, Xumo