Since 2015, Hub Entertainment Research’s annual Decoding the Default study has tracked the TV source that consumers consider their TV ‘home base’: the source they turn on first when they’re ready to watch. This year’s study identifies viewers’ home base and the considerations that drive their choice of default.

Highlights from the study:

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Categories: Articles, Broadcast, Consumer Behaviour, Markets, OTT, OTT, Premium, Research, VOD

Tags: Amazon, Disney, Hub Entertainment Research, Hulu, netflix, Peter Fondulas, Pluto TV, svod, Virtual MVPDs, YouTube TV