Forbidden Technologies has announced that its name has officially changed to Blackbird.

Ian McDonough, Chief Executive of Forbidden, said: “This is a logical step forwards for the company as we consolidate our commercial efforts behind the Blackbird platform. The collective noun for a group of blackbirds is a cloud. This is no accident. Our unique Blackbird codec and toolset is completely cloud-native. The Blackbird name is synonymous with speed and agility, and this is exactly what Blackbird provides for our customers. It brings workstation responsiveness together with all the advantages of the cloud for collaborative workflows for video professionals and teams, across the world.”

“We look forward to a bright future under the all-encompassing banner of the Blackbird name, as we continue to pursue our mission to revolutionise the way organisations work with video and maximise the value of video assets in a rapidly evolving broadcast and digital landscape,” he concluded

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