Channel 4 in Britbox talks
March 8, 2019
Alex Mahon, CEO of Channel 4, has confirmed that the channel is in discussions with BBC and ITV to be part of the recently announced Britbox service.
“Of course, we are having positive and constructive discussions with ITV and the BBC about how Channel 4 could partner with them to build the scale of BritBox,” she told an audience at the Deloitte & Enders Media and Telecoms Conference
“Internationally we are pooling our reach with ProSieben, TF1 and Mediaset in the European Broadcasting Exchange to sell across borders,” Mahon added.
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