Indian content company, Zee Entertainment Enterprises Limited (ZEEL) , has announced the launch of two new channels, Zee Bollymovies and Zee Bollynova which will broadcast on Africa’s new pay-TV network Kwesé TV.

Speaking on ZEE’s expansion in the African market, Amit Goenka, CEO – International Broadcast Business, ZEEL said, “With great similarities between the two cultures, Africa has always shown a tremendous appreciation for rich, vibrant Bollywood content. Our two previously-launched, specially customised channels, Zee World and Zee Magic, have been warmly received by viewers, resulting in a threefold increase in our viewership since our entry into the continent in 2015. This love and appreciation for our content has encouraged us to introduce two new channels, Zee Bollymovies and Zee Bollynova, which will keep up with the ZEE trend of colour, music, dance, drama and excitement.”

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