EE has partnered with Twitter to be the first UK TV platform to offer the ‘Watch with Twitter’ functionality. The new feature means EE TV set top box viewers can quickly and easily see which shows are trending on Twitter – allowing them to discover and watch the most talked about programmes in real time.

Using data directly from Twitter UK, up to five of the highest trending live shows are highlighted in the EE TV electronic programme guide, and throughout the EE TV interface, with the Twitter logo in real time, as well as programmes starting in the next hour. Meanwhile, in the programme view, EE TV will also include the official hashtag of major shows, so people can join in the conversation separately on Twitter. EE also plans to work with Twitter to add further Watch with Twitter functionality for EE TV customers in 2017.

Speaking on the partnership, Dara Nasr, UK Managing Director, Twitter, said: “Great telly and Twitter have always gone hand-in-hand – people love talking about their favourite shows and our new partnership with EE makes it easier than ever to discover which programmes are creating the biggest conversations.”

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