Connected TV take-up driven by SVoD
January 29, 2015
Futuresource Consulting’s latest wave of Living with Digital consumer research highlights the continued shift in entertainment behaviour amongst respondents. One key trend is the emergence of TV as an increasingly connected device, either directly on the connected TV or through ancillary devices such as digital media adaptors (DMA) or connected set-top-boxes, both of which have emerged as very important devices.
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