Sky has reduced the monthly subscription cost of its NOW TV VoD service from £15 (€17.60) to £8.99, to more closely match rivals.

The NOW TV website says the service will allow users to “Watch more of the latest and biggest movies 12 months before Netflix or Lovefilm Instant… Unlimited blockbusters whenever you want. No strings. No contract.”

“We’re playing our hand on NOW TV to find what is the sweet spot in terms of pricing,” said BSkyB chief executive Jeremy Darroch. “Generally these over-the-top services are coming in at these lower price points, so we decided to go with the lower price.”

The price-drop comes as Sky starts retail sales of its Now TV box which is available for £9.99 at Argos, Curry’s and soon John Lewis stores in the UK.

Other posts by :

1. Bank: AST SpaceMobile will orbit 356 satellites by 2030
2. SpaceX launches 600th rocket
3. Starlink: 10m customers and counting
4. SES predicts end of ‘big’ Geo satellites
5. Amazon Leo gets approval for 4,504 extra satellites
6. SpaceX gets a portion of India
7. TerreStar wants to build LEO network
8. Musk: “No Starlink phone”
9. Russia accused of eavesdropping on satellites

Categories: Articles, OTT, OTT, Premium, VOD