Freeview, the UK’s biggest TV provider, has launched a new advertising campaign that highlights the free entertainment service offers.  Based on the proposition: ‘Entertainment. It’s even better when it’s free’, the creative equates the wonder of an underwater world seen through the eyes of a young boy, with Freeview’s content.

The new 60 second advert will debut during Saturday’s X Factor on October 5th.

Guy North, Marketing Communications Director at Freeview, said: “With this campaign we want people to engage with the brand, by showing just how amazing entertainment that is free can be. We hope this will make them think again about Freeview and realise that far from being second best, being free can mean something is even better.”

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Categories: Ads, Advertising, Broadcast, FTA