Jeff Ford, the man responsible for the return of Big Brother to UK TV after it was dropped by Channel 4, is moving to Ireland to become head of content at TV3, the main commercial rival to public service broadcaster RTE.

He will fill the gap left by Ben Frow, who quit TV3 last year and was subsequently hired by Channel 5 to take Ford’s old job as director of programmes.

Ford, who resigned from Channel 5 in October, was one of the few executives who stayed at the broadcaster following its 2010 takeover by Richard Desmond, the owner of the Daily Star and the Daily Express.

As group head of content he will have a wider role than Frow, with responsibility for output across TV3 and sister channel 3e. He will take up the position at the end of February.

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