Eros International, the Indian film distributor, has confirmed the beta-launch of its dedicated online entertainment service, “Eros Now”.

Eros Now will provide access to Eros’ Bollywood film library as well as music videos, audio tracks and original programming. With immediate effect, Eros Now represents the Group’s overall digital brand with all digital content branded as such across the Group’s website, YouTube and Twitter pages and the company’s entertainment application.

The service will cater for both premium and standard users. All movies are part of the subscription service, ‘Eros Now Premium’, whilst all remaining content can be accessed for free and is supported by advertisements.

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