Google is making a very rare move into advertising on TV. The ads, in the US, are for its Chrome browser. It believes that people who use its Chrome Web browser will be more likely to keep using Google search.

The 90-second ads show off Chrome, which it introduced in 2008. “As people look for more cool and more interesting things on the Web, our business grows,” said Andy Berndt, vice president of the Google Creative Lab.

While Google captures two-thirds of online searches, Microsoft, whose Bing service has only 14 per cent of searches, has its browsers on far more computers.

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