VOD service SeeSaw has launched Ad Selector in the UK, which enables users to choose the ad they watch before streaming a programme.

In what the online TV service from Arqiva is claiming as “a landmark first for the UK,” consumers will have the opportunity to choose from three separate ads by an individual brand before watching a programme online.

It is designed to stimulate viewers’ engagement by getting them to choose the ad they wish to watch, a process found to improve brand recall and increase purchase intent.

SeeSaw programmes from BBC Worldwide and independent producers are all hosting the service effective immediately.

Other posts by :

1. FCC eyes freeing up Weird Space Stuff spectrum
2. SES happy with releasing 160MHz of spectrum for 5G
3. Inmarsat “likely to win appeal” over Ligado/AST action
4. FCC seeks fair play over foreign satellite access
5. Bank raises RocketLab target price
6. Paramount throws kitchen sink
7. Ukraine wants its own LEO system
8. SpaceX outlines Starlink cellular delivery plan
9. NAB vs CTIA on C-band release

Categories: Advertising, Articles, Catch Up, Targetted, VOD