Digital media company, etv media group is launching its first international offices in Sydney, Australia.

Co-founder and Australian national, Adrian Swift, will be heading up the new offices. Huge structural changes in the Australian market, such as the National Broadband Network, the boom in online video and the popularity of the Free-To-Air networks digital multi channels make now the perfect time for etv to enter this market.

etv Australia will also be working in partnership with the new business established by the ex-CEO of Endemol owned Southern Star, Hugh Marks, Media Venture Partners. Specifically, Adrian and Hugh will be cooperating in the development and origination of large multi-platform content based projects.

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