Accedo, Betfair, PlayJam, RallyPoint and Two Way Media are establishing a new forum for the development of games on connected TV it was announced at CES.

They say online games are a major driver in the multi-platform digital entertainment arena, attracting 38% of internet users whilst generating billions of downloads via mobile phone applications and digital TV platforms. Moreover, they create new revenue streams from a frequent and loyal user base. For example, gaming on social media sites already generate more than $500m in micro-transactions every year. The Forum's partners believe games will act as a prime motivator for consumers to connect their TVs to the internet.

The Connected TV Game Forum aims to galvanise a common approach to gaming requirements for connected TV devices including functionality, features and open standards.

“Casual gaming is clearly one of the great opportunities for Connected TV and has proven consumer interest and willingness to pay,” commented Michael Lantz, CEO, Accedo Broadband. “At Accedo we remain committed to the vision of Connected TV, and will through the forum jointly drive gaming and application requirements and standards for any online TV solution”.

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