Sony Corporation and football's governing body FIFA have teamed up to allow selected media rights of the 2010 FIFA World Cup in 3D. Up to 25 of the 2010 FIFA World Cup South Africa matches will be produced in 3D. Global sporting events such as the FIFA World Cup are considered to be important drivers […]
Google is banking on significant growth in online video ads as marketers become more sophisticated at targeting consumers interactively. “The one big shift in the next three to five years is going to be video advertising,” Nikesh Arora, president of global sales operations and business development, commented. “If you believe there’s a big consumer shift […]
The 2009 Media Engagement Barometer commissioned by Motorola’s Home & Networks Mobility business has revealed a shift in consumer influence: Age no longer dictates a consumer’s willingness or ability to use media technology or services. In fact, all generations – Millennials (75 per cent), Gen Xers (74 per cent) and Boomers (66 per cent) – […]
The FCC has released another request for information for its national broadband plan, this one focused on how set-top boxes could help spur the viewing of video over the Internet. The commission pointed out that while only 76% of households have personal computers, 99% have TV sets. “The convergence of the television and content delivered […]
SES Astra has revealed that the Austrian public broadcaster ORF will start broadcasting its second HD channel on Astra. The launch of ORF2 HD on SES Astra's 19.2 degrees East orbital position is scheduled for December 5th, and follows the successful roll-out of ORF1 HD in June 2008. ORF will continue to broadcast both ORF1 […]
Nine major TV station groups are banding together to develop practical service models, forge partnerships and possibly enter the business in a joint venture, according to various reports. The nine groups involved in what’s being called the Pearl Group or the Pearl Project are: Gannett, Media General, Hearst Television, Cox, Belo, Scripps, Ion Media, Raycom […]
Preliminary data from the IMS Research study, Market Opportunities for Internet Video to the TV, shows that by the end of 2010, nearly 55 per cent of all TV Households in the Americas will have access to Internet video, with 25 per cent of these capable of displaying Internet video onto the TV set. Rebecca […]
TV Genius has launched a converged 3 screen TV search and recommendation engine for the web, mobile and TV. The company’s Content Discovery Platform (CDP) and Relevance Engine have been built from the ground up specifically to meet the needs of TV discovery, providing richer content aggregation and allowing viewers to discover programming from a […]
Virgin Media is betting on new rules governing pay-TV being in place as early as next July, potentially allowing it to make a big marketing push for the next soccer season. The company hopes regulator Ofcom will force dominant pay-TV firm BSkyB to make its most sought-after content, including sports and movies, available to other […]
Sony expects that 3D televisions will make up between 30 per cent and 50 per cent of all sets it sells in the financial year that begins in April 2012. The goal further indicates Sony’s confidence in 3D entertainment ahead of a roll-out of the technology next year. Sony first announced its 3D ambitions in […]