France's mobile phone market is set for a shake-up after ARCEP, the country's telecoms regulator, awarded a fourth licence to broadband operator Free. Orange, SFR and Bouygues Telecom, are the three incumbent operators in what is one of Europe's least competitive markets. Free, which is owned by French telcop Illiad, has vowed to halve the average monthly mobile phone bill once it starts operations at the end of 2011 or early 2012.

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