Americans are getting more channels – and they're watching more TV than ever. In 2008, the number of channels available in the average US TV household was 130.1, according to Nielsen Media Research. That's more than double 2000, when the average was 61.4. In a given week, the average household tuned to 17.8 channels, or 14 per cent of the 130.1 available, for at least 10 minutes.

Viewing was up 40 minutes year over year, with the average household tuning in for 58 hours and 27 minutes per week last year. Total U.S. TV households now number 114.5 million as of the end of 2008, up 1.5 per cent from 112.8 million in 2007, Nielsen reported.

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