Demand for Internet-enabled televisions is growing rapidly, according to a study by the Consumer Electronics Association (CEA). The study "Net-Enabled Video: Early Adopters Only?" found that about half of prospective TV buyers say they are likely to purchase an Internet-connected TV.

The study reveals numerous ways consumers would use an Internet-enabled TV. Nearly half (48 per cent) of US online adults would use their web-enabled TV to find out more information on upcoming shows and identify a song that played during the show. Forty-four per cent also would use the web to find out more information about the actors featured on-screen. Having anytime-access to content, and accessing the Internet and television broadcasts together were the top benefits of an Internet-enabled TV, according to consumers.

The study also found that most adults are already online while watching TV. Almost a third of online adults (30 per cent) say they always or usually surf the Internet while watching television and another third (32 per cent) say they sometimes do.

…………

Other posts by :

1. Russian satellite tumbling out of control
2. FCC boss praises AST SpaceMobile
3. Rakuten makes historic satellite video call
4. Rocket Lab confirms D2C ambitions
5. Turkey establishes satellite production ecosystem
6. Italy joins Germany in IRIS2 alternate thoughts
7. Kazakhstan to create museum at Yuri Gagarin launch site
8. AST SpaceMobile gets $42 or $1500 price target
9. Analyst: GEO bloodbath taking place

Categories: OTT, OTT, Research Library, VOD