CNN’s international news site has seen a 250 per cent increase in traffic to its video reports in the past year, according to the company, reflecting an industry-wide surge in demand for video content. The US news broadcaster saw its biggest traffic spikes in May around its video reports of the demonstrations in Myanmar and the earthquake in Sichuan. CNN.com served 116.7 million video streams throughout the month. CNN’s international news site has seen a 250 per cent increase in traffic to its video reports in the past year, according to the company, reflecting an industry-wide surge in demand for video content. The US news broadcaster saw its biggest traffic spikes in May around its video reports of the demonstrations in Myanmar and the earthquake in Sichuan. CNN.com served 116.7 million video streams throughout the month.

CNN.com has published 79 per cent more video content since the relaunch and during May the site saw just under 4 million live streams served from its live news service. Most video on the site is adapted from broadcast, with some web-exclusive behind-the-scenes footage and extended interviews.

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Categories: OTT