New research from Vividas reveals that issues including complicated set up, slow to download files and crashing content are cited as a major barrier to consumer take-up of watching video online. The research also shows that poor picture quality and incomplete downloads cost a quarter of broadcasters up to £10,000 (E14.5k) in customer refunds and the resolving of IT issues. Streaming video was found to be five times less frustrating for the viewer than battling with content that is delivered as a download.

Large data packages are causing headaches to the ISPs, who are already experiencing problems in delivering increasing volumes of media-rich traffic over their networks. Delivery issues can only rise as consumers continue to scour the net for video.

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