Apple is said to be talking with major Hollywood studios about adding 30-day rentals to its iTunes online media store. Apple is believed to be working towards starting the new service some time in the fall which would offer a 30-day rental for $2.99. A deal would allow iPod users to watch movies during the rental period without purchasing the entire film. Rights management software would allow the movies to be viewed on an iPod or iPhone, but would prevent them from being copied.

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