Integral Ad Science (IAS), a player in digital media quality, has enhanced its partnership with YouTube to provide advertisers with brand safety and suitability measurement across the online video platform. Powered by cutting-edge, machine learning technology, IAS measurement will now deliver a more comprehensive analysis of video content on YouTube, providing marketers with even greater […]
DAZN, the sports streaming service, has announced the return of the UEFA Women’s Champions League (UWCL) for the semi-finals, featuring the top teams in Europe: FC Barcelona, Arsenal WFC, Chelsea FC Women and VfL Wolfsburg. The first leg of the semi-finals is scheduled to take place on April 22nd and 23rd, with the second leg […]
Real-time TV measurement company iSpot.tv has released its 2023 TV Upfronts study, revealing new findings around 2023 upfront plans for brands and agencies. The company surveyed over 500 advertising professionals across TV’s top advertising sectors to determine how ad-buying plans will change this year, while also revealing more about the growing role of streaming and […]
Channel 4.0, Channel 4’s new digital-first brand for YouTube, has surpassed 25 million views and attracted 104k subscribers since its launch in October Channel 4.0 has driven over 25 million views, with the UK 13- 24 demographic accounting for 82 per cent of total views. At 120 days from launch the channel had already established […]
Sinclair Broadcast Group has announced a distribution agreement with YouTube TV to add carriage of Tennis Channel, T2, CHARGE! and TBD to YouTube TV’s service offering in the US. The agreement also extends YouTube TV’s existing carriage of Sinclair’s CBS and MyNetworkTV affiliated television broadcast stations. Tennis Channel, the multiplatform destination dedicated to both the […]
Vivaro’s Liga Ace Esports, Latin America’s leader in organizing, producing, and transmitting eSports, has partnered with BLAST.tv to broadcast the Americas Counter-Strike World Cup Qualifier to an audience of more than 20 million viewers across five continents. AMERICAN RMR – CS GO 2023 will be hosted in Monterrey, Nuevo León, Mexico and will be streamed to viewers in […]
Channel 4 and fashion platform Vinted have partnered on a cross-platform branded partnership to date. The partnership, fronted by Hollyoaks’ actor Jorgie Porter, includes a new short form digital series created by Channel 4’s digital content outfit 4Studio for Channel 4’s YouTube channels – and a complementary TV ad campaign. Vinted has also returned as […]
Haivision, a provider of mission-critical, real-time video networking and visual collaboration solutions, has announced that YouTube has joined the SRT Alliance and will participate in the company’s upcoming SRT InterOp Plugfest. Haivision says that YouTube’s support for SRT is an important milestone for the open-source protocol, reaching widespread industry adoption and ubiquity for low latency […]
Currently, nearly seven in 10 (69 per cent) TV content viewers in the US use free streaming services at least monthly, a sharp increase from 42 per cent in 2019, according to Horowitz Research’s State of Media, Entertainment & Tech: Subscriptions 2023 study. This rapid growth in usage of free streaming services is driven by […]
BBC Studios has unveiled that its social team has launched an in-house global advertising sales function to drive revenue across its branded social platforms including YouTube and Snapchat. BBC Studios Social offers the market a global reach of 4.7 billion social views across all social platforms, along with the ability to partner with a renowned […]