A study by wealthofgeeks unveils that from June 2022 to June 2023 the 50 richest content creators – across TikTok, YouTube and Instagram – earned a $700 million (€635.8m), with a collective following of 2.92 billion – thus averaging $239.68 per 1,000 followers. The study offers insights into earnings, follower count, efficiency, and platform preferences, […]
Formula E’s Unplugged series is back, taking fans behind the scenes of the most dramatic season to date in the ABB FIA Formula E World Championship. Season Three of Unplugged goes live from January 2nd 2024, giving viewers an authentic and unfiltered account of Season 9. The latest series features the incredible title chase that […]
DoubleVerif, the software platform for digital media measurement, data and analytics, has announced the expansion of its YouTube brand safety and suitability measurement capabilities to include YouTube Shorts. “Today’s announcement underscores our ongoing commitment to safeguarding brand equity and reputation across all media channels,” said Mark Zagorski, CEO, DoubleVerify. “Our innovative offering on YouTube Shorts […]
Warner Bros Discovery and YouTube have announced that the ad-free tier of Max is now available on Primetime Channels in the US. YouTube customers will have access to some the best unscripted and scripted programming, including some of the year’s most-watched content from brands like HBO, TLC, Food Network, HGTV, Cartoon Network, and OWN, plus […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced an expansion of its measurement capabilities on YouTube. IAS will now offer its brand safety and suitability measurement product to advertisers for YouTube Shorts inventory, as part of its existing Total Media Quality for YouTube product suite. IAS will now provide additional, valuable […]
Global sports, events and representation company IMG has launched its Digital Trends Report 2024, exploring the technologies and developments that will shape the sport media landscape for rights holders over the next 12 months. Now in its sixth iteration, this year’s predictions include the growth of smarter stadiums, tactical adoption of generative AI, and monetising […]
FilmRise, the New York City-based film & television studio and streaming network, has partnered with Lunar X for the rights to the Theorist Inc video libraries, which include popular YouTube channels, Game Theory, Film Theory, Food Theory and Style Theory. FilmRise, under its Creator Partner Programme (CPP), secured the rights repackage and distribute the libraries, […]
While many advertisers and media buyers flock towards up and coming platforms/channels, the truth is that, when executed correctly, skippable YouTube ads continue to drive serious business outcomes. Below are some insights to three brand use cases that have demonstrated success with skippable ads in conjunction with Precise TV’s creative formula and proprietary contextual targeting […]
BBC Studios Kids & Family has revealed that Hey Duggee has released a new Christmas track called Hey Duggee Deck The Halls. The song is available on Hey Duggee YouTube, BBC iPlayer and all major music streaming platforms. The festive track includes vocals from Hey Duggee narrator Alexander Armstrong, plus the BBC Singers and beatboxing […]
We are Family, the marketing agency group specialising in children, young people, and their families, has launched its first Global Kids Sports Report, uncovering key data and insights on the role and importance of sports fandom in the Tween market. The report was undertaken with input from the research teams of some of the world’s […]