Channel 4 reported it has delivered a three-fold year-on-year increase in UK viewing of full episodes of TV shows on YouTube in Q1, and its made-for-social network Channel 4.0. The first of a new quarterly update on Channel 4 social performance, based on UK views in 2024, highlights progress made against its Fast Forward strategy […]
Nielsen has ranked Walt Disney as the biggest distributor of content for broadcast, cable and streaming. YouTube was at #2 followed by NBCUniversal, Paramount Global and Warner Bros Discovery. Netflix was fifth. Disney assets include broadcast network ABC, ESPN and streamers Disney+ and Hulu. The rankings reflect share of television usage in April. “It’s vital […]
Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly, advertisers are leveraging the power of short-form video to build quality reach and drive business impact. Research from WARC, in partnership with TikTok, finds that adding short-form video to the media mix can improve brand […]
Millimages, an independent animation studio and IP developer, has announced a second season for its Molang YouTuber series. Season 2 (20 x 14’) will build on the success of the first season with the novel addition of an English speaking Molang. A distinguishing feature of the six seasons of the Molang TV series is that […]
Infant school children are increasingly online and given more digital independence by parents, according to Ofcom’s annual study of children’s relationship with the media and online worlds. Around a quarter of 5-7 year-olds (24 per cent) now own a smartphone, while three-quarters use a tablet (76 per cent). Compared to a year ago, a higher proportion of […]
Legal and true crime network Law&Crime announces the premiere of Switched as the newest addition to its programming lineup, hosted and developed by cop-turned-influencer Ryan Tillman. Switched flips the script by having regular citizens switch roles with law enforcement officers as the cameras role to re-enact real life police encounters. “I’m inspired to change the […]
Following the continued success of AEW Unrestricted and multiple talent-hosted podcasts, AEW’s resident gamers Evil Uno and Adam Cole – known within the gaming community as TheCHUGS – have announced the launch of the All Elite Arcade podcast, which will cover reviews and games they are currently playing, as well as gaming industry news. The […]
LaLiga has become the first football league in the world to reach 10 million subscribers on YouTube, thereby earning LaLiga the distinction of Diamond Play Button, which the platform rewards when a client reaches the ten million subscribers mark. LaLiga’s YouTube channel has accumulated more than 3,000 million views. In the Sports category, only 19 […]
Ahead of the WWE’s biggest weekend of the year, WrestleMania XL, UK fans have a huge range of content to tune in to in support of the behemoth event, as well as the two night extravaganza itself. WWE’s WrestleMania XL is set to be a monumental event, marking the return of the annual spectacle to […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has earned accreditation by the Media Rating Council (MRC) for its integrated third-party calculation and reporting of YouTube video viewability for desktop and mobile (web and app) using Google’s Ads Data Hub for Measurement Partners (ADH-MP). “Our latest accreditation from the MRC for third-party calculation […]