Nine in ten (90 per cent) Brits say Y2K popular culture has come back into fashion, with almost a quarter (22 percent) of current teens believing it would have been a simpler time to be young, before social media was so prevalent. And the research revealed the best things about the decade, with Harry Potter […]

US Television viewing in August was boosted by the 2024 Paris Olympics, according to The Gauge report from Nielsen. The Summer Games had the most notable impact on broadcast viewership, notching growth levels more typical for September with increases of 8 per cent versus July and 11.7 per cent year over year. The broadcast category […]

Portugese footballer, Cristiano Ronaldo, has reached 1 billion total followers across his various social media accounts – making him the first peron in the world to do so. The number is calculated by combining his total number of followers across Instagram, Facebook, Twitter, YouTube, Weibo and Kuaishou. It does not equate to 1 billion individual […]

Television is no longer the single main source of news for UK adults, as Ofcom research shows online sites and apps are now as popular as TV news for the first time. TV has been considered the leading source of UK news since the 1960s, when widespread set ownership saw it overtake radio and newspapers. […]

With the Paris 2024 Paralympic Games now into its second week, data shows Channel 4’s coverage has reached 17.4 million viewers across linear and streaming – more than one quarter of the total TV population – up +4 per cent on the same stage of the Tokyo 2020 Paralympic Games. Based on data covering the […]

Dr Seuss Enterprises has partnered with content studio and digital media network, Little Dot Studios (an All3Media company), to expand the Dr Seuss IP within the digital landscape. Dr Seuss Enterprises is building the presence of the celebrated IP on YouTube and other digital platforms with the goal of meeting families and educators at destinations […]

YouTube moved into the top spot among media distributors in the July 2024 Media Distributor Gauge report, Nielsen’s monthly view of total TV consumption across the US by media company. Time spent watching YouTube on television was up 7 per cent compared to June, leading the streaming platform to account for 10.4 per cent of […]

Kantar, the marketing insights and analytics company, has found that marketer confidence in X (formerly Twitter) has declined significantly in the past year, driven by brand safety concerns and poor perceptions around innovation and trust. The findings are included in Kantar’s Media Reactions 2024 report, an annual study exploring the evolving media landscape. The study, […]

Precise TV, the contextual video company driving business outcomes for brands, and Giraffe Insights, a kids, youth and family research agency, has released its second annual Precise Advertiser Report: Teens & Youth (PARTY), providing COPPA-compliant audience insights for parents and teens aged 13-17 in the US. “Our findings support the influx of TV dollars flowing […]

Veritone, a specialist in building human-centred enterprise AI solutions, has announced that pocket.watch, the kids’ entertainment studio that creates global franchises from YouTube stars, has selected Veritone as its AI partner to help expand contextual targeting across content from pocket.watch’s creator network of over 1 billion YouTube subscribers. Pocket.watch’s advertising partnerships division, Clock.Work, is one […]