Nielsen, the specialist in audience measurement, data and analytics, has announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop devices in Thailand. Following the February announcement of the expansion of Nielsen’s measurement of YouTube ads into 13 global markets, the launch in Thailand means it will now measure […]
TMB, the community-driven entertainment company with more than 250 million consumers worldwide, is sharing the latest growth numbers from its DIY enthusiast brand, Family Handyman. Social and streaming are leading the way for the multichannel brand. FAST (Free Ad Supported Television) viewership for At Home With Family Handyman is up 78 per cent in the […]
ITV Studios is evolving its digital business into its own label – Zoo 55. Martin Trickey, who joins from Warner Bros International TV Production in January 2025, has been named Managing Director of Zoo 55, reporting to Ruth Berry President, Global Partnerships & Zoo 55. Graham Haigh, currently EVP Digital, will partner with Trickey as […]
Content studio and digital media network, Little Dot Studios, has announced that its sports-specialist label, Little Dot Sport, has been awarded the YouTube channel management contract for PFL, Bellator MMA and PFL Europe, effective immediately. Under this agreement, Little Dot Sport will provide services, including YouTube channel management and digital copyright management (DCM) to claim […]
The popular live-action children’s brand, Blippi, and leader in body confidence efforts, Dove, have partnered on all-new series of fun-filled episodes and music videos. Designed for kids aged 4-6, these entertaining resources give families a way to start important conversations about self-esteem while enjoying engaging stories and catchy songs together. In this new content from […]
JioCinema, the Indian digital entertainment destination, has announced the appointment of Ishan Chatterjee as Chief Business Officer. JioCinema says that Chatterjee’s appoinnment reflects its commitment to accelerate its transformation into a tech-enabled company, delivering seamless digital experiences to its rapidly expanding user base. As Chief Business Officer, Chatterjee takes charge of overall monetisation for JioCinema. In […]
Nielsen, a specialist in audience measurement, data and analytics, has announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop devices in Japan. Following the February announcement of the expansion of Nielsen’s measurement of YouTube ads into 11 global markets, the launch in Japan means it will […]
Live TV streamers in the US are more satisfied than cable and satellite customers, according to the JD Power 2024 US Television Service Provider Satisfaction Study. Overall satisfaction for live TV streamers is 625 (on a 1,000-point scale) compared with 524 among cable and satellite customers. The biggest gap in satisfaction between live TV streaming […]
The use of video on social media has significantly increased in Sweden. Unlike traditional media, the content is dominated by short clips presented in endless feeds, according to Mediavision’s latest analysis of video on social media. Platforms like Facebook, Instagram and YouTube offer similar formats, but TikTok has emerged as a leading player in the […]
Integral Ad Science (Nasdaq: IAS), the media measurement and optimisation platform, has announced that it will now offer its industry-aligned misinformation brand safety and suitability reporting for advertisers running campaigns across YouTube ad inventory. IAS can now detect content across YouTube that it identifies as misinformation enabling advertisers to further verify the safety & suitability […]