The Pinkfong Company, the global entertainment company behind Baby Shark, has announced that the beloved character has been officially invited to participate in FOCUS Art Fair New York 2025, marking another significant moment in Baby Shark’s ongoing cultural journey. This year’s theme, ‘Human & Technology’, focuses on how digital innovation will shape the future of […]
To celebrate the 80th anniversary of British children’s classic, Thomas & Friends, an original unseen version of the pilot episode will be available to watch for the first time ever – with narration by former member of The Beatles, Ringo Starr. Having first captured the hearts and minds of the nation in 1945 when the […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the launch of IAS Pre-Screen Brand Safety Solution for Search Partner Network (SPN). IAS will now drive performance and protection across SPN by providing advertisers with greater control over their advertising investments before their ads are shown across SPN. SPN inventory consists of […]
Truelink Capital has completed an investment in Channel Factory, the adtech company specialising in brand suitability, contextual targeting, and media optimisation solutions for digital advertising. Financial terms were not disclosed. Founded in 2014 by Tony Chen, Channel Factory is a partner to some of the world’s leading brands, agencies, and media buyers, delivering contextually targeted […]
Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends, according to a Nielsen report titled Breakthrough ROI: Investing in Asian American audiences and media. AANHPI adults are more digitally connected, spending nine hours and six minutes a week logged on to their computers, […]
OUTtv, the LGBTQ+ streaming service, has launched on YouTube TV and YouTube Primetime Channels in the US. Beginning this week, subscribers can access OUTtv’s signature mix of original series, documentaries, reality shows, and feature films celebrating queer voices, for $5.99 per month, on all devices supported by YouTube. With over 8 million subscribers, YouTube TV […]
Virgin Media O2 has released data that shows children are reaching for screens as soon as school finishes, with a clear spike in broadband traffic at 3:40pm every weekday. The surge is being driven by data-heavy TV streaming and families watching YouTube. The weekday traffic jump comes from Virgin Media O2’s broadband network analysis, which […]
Dr Phil’s MeritTV has announced a strategic partnership with madSense to create Merit Pulse, a real‑time AI targeting platform that converts live social‑media topic engagement scores from Dr. Phil’s Merit TV assets —including Dr. Phil’s 20 million + online community—into precise, cross‑platform ad placements on Merit TV’s linear, FAST, app, social and podcast outlets. Described as a […]
Channel 4 has ordered six episodes of The Snake for Channel 4.0. The new format from Strong Watch Studios combines competitive quiz with strategic gameplay as some of the players only win by getting the answers wrong. In each episode six creators start with a collective prize pot of £5000. Together they must navigate through […]
Digital i, the TV analytics firm, has released its latest Trend Report looking at evolving streamer strategies. The report offers global consumer insights related to the evolving ad-supported space in Premium SVoD, Netflix’s live programming initiative, and the role that YouTube is playing in the new streaming landscape. Ad-supported on Premium SVoD According to viewing […]