Channel Factory, the brand suitability and contextual advertising platform, has partnered with Google TV to sell inventory of Google TV Masthead’s ad units on Google TV and Chromecast with Google TV devices in major and emerging markets. With personalised recommendations from Google, users can discover new movies and shows based on what they’ve watched and […]
Middlechild Productions, the independent unscripted production company based in Brighton, has announced a new YouTube channel presented by gardening legend Alan Titchmarsh. The channel, Gardening with Alan Titchmarsh, will launch in April 2025 will celebrate Titchmarsh’s horticultural legacy while providing a platform for a wealth of tips and ideas. Titchmarsh will pass on his vast knowledge and experience […]
independent animation studio Aardman has announced the appointment of Kenny England in the newly created role of Director of Digital, Social, and Communities, and Amy Pearson as Director of Marketing. Both will report to Executive Commercial and Brand Director, Emma Hardie. England will lead a new integrated digital strategy across Aardman’s social, YouTube and FAST […]
Hub Entertainment Research’s annual Video Redefined survey confirms that social video on platforms such as YouTube and TikTok plays an outsized role in the lives of young viewers, at the expense of traditional premium TV. With only so many hours in the day, Video Redefined explores how traditional long-form content co-exists with the many new […]
Children’s rights management company Hoho Rights (Cloudbabies, Toad & Friends) today has cooked up a deal with Canal+ in France for the acquisition of its popular preschool property Shane the Chef. The series has also been sold to MTV in Hungary and RTV in Slovakia. The Canal+ deal will see the 52×11’ CG animated series […]
Premiership Rugby has seen a significant rise in young fans with almost a million new supporters aged 18 to 34 versus 12 months ago. According to YouGov Profiles, 14.3 million people in the UK hold an interest in Gallagher Premiership Rugby – this represents an increase of 13 per cent since 2023 – and is […]
Nielsen’s The Gauge report for the December 2024 interval was bookended by the Thanksgiving and Christmas holidays, both of which are historically known for accumulating high volumes of TV viewing in the US. These drivers contributed to a 4 per cent increase in overall time spent watching television compared with November, with each holiday also […]
According to Omdia’s latest consumer survey, TikTok and YouTube have emerged as the leading video platforms for 18-35-year-olds in the US. These platforms have outpaced Instagram, Facebook and Netflix, solidifying their dominance across the video landscape. In 2024, TikTok surpassed 1.9 billion monthly active users (MAUs) globally, including 145 million MAUs in the USA. In […]
Mattel, the global toy and family entertainment company, has revealed the trailer and key art for their first ever Barney’s World YouTube special, Barney’s World: I Love Me Too. The special sees Barney, Baby Bop and friends go on a musical, imagination-filled journey of self-love when Baby Bop discovers that she suddenly has the power […]
Wind Sun Sky Entertainment, pioneer in multi-platform entertainment, has announced that its eco-entertainment digital universe, Future Chicken, will be on YouTube Kids. Beginning January 23rd, Future Chicken will be featured on the YouTube Kids app, inspiring the next generation of changemakers with its fun and engaging content. Future Chicken is a multi-platform climate education initiative created […]