Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the launch of IAS Curation with Google Ad Manager. IAS will now offer programmatic buyers a deal-based enrichment pathway designed to curate inventory at the source that meets the benchmarks for advertisers across context, brand safety and viewability while driving better performance, at […]
Channel 4 has announced that its first overnight coverage of a US Presidential Election coverage since 1992 will be livestreamed in full on the broadcaster’s YouTube channel. The announcement builds on Channel 4’s strategic partnership with YouTube to bring programming to digital audiences. It follows the success of the broadcaster’s Paris 2024 Paralympics coverage, which […]
A Russian court has fined Google two undecillion roubles – a two followed by 36 zeroes – for restricting Russian state media channels on YouTube. That is considerably more than the $2 trillion Google is worth. In fact, according to the IMF, it is greater than the world’s GDP. The fine has reached this make […]
Content studio and digital media network, Little Dot Studios, has announced that its Australian office has promoted Tim Beecroft to Head of Agency Sales, ANZ and appointed Clare Rees as NSW Sales Director, following a period of accelerated growth. Reporting to Chief Revenue Officer, Wayne Davison, Beecroft will be responsible for continuing to grow Little […]
SF Studios has boarded the feature film adaptation of The Villain of Villains, based on the best-selling book series by the Swedish YouTube group IJustWantToBeCool. The film is directed by Alain Darborg with a screenplay by Jessika Jankert. Strive Stories produces the film in collaboration with SF Studios and SVT. The film is expected to […]
While recent market challenges have impacted the TV and Film production landscape, spending across the top six global content providers (Disney, Warner Bros Discovery, Paramount, Netflix, Comcast and Google) has grown since the pandemic. Ampere’s latest intelligence shows that spending across these groups will reach a new high in 2024 and account for 51 per […]
Starz and YouTube TV have announced the extension of their partnership through a multi-year deal that includes additional bundling opportunities, special offers and more. Starz, known for its programming, original series and movies, continues to drive culture through its inclusive storytelling for, by, and about women and underrepresented audiences. As a leading destination for video […]
Channel 4 reports that is has trebled its YouTube full episode UK views in 2024 – driven by the likes of Untold, Hollyoaks, Murder Case: The Digital Detectives and Football Cops – leading the way in reaching digital natives on new platforms while building on its status as the fastest-growing streamer this year. Its social output […]
A report reveals YouTube emerging as the dominant platform for sport news. According to the 2024 State of Sports Media report by Harker Bos Group’s Crowd React Media, YouTube boasts a 90 per cent reach among sports fans in the US, solidifying its position as the go-to destination for sports news, highlights, and analysis. The […]
Legal and true crime network Law&Crime has announced the launch of its newest original YouTube production, Judge Reacts with Liz Scherer. The show, which features in-depth legal insight on hot-button cases by one of America’s foremost former judges, is set to premiere on Law&Crime’s channel of over 6 million subscribers on October 27th. The premiere […]